THE CHALLENGE Bring to a jaded market yet another modular apartment living product. The campaign’s goal was to introduce a unique building concept to real estate developers andthe investment community. Our task was to differentiate Cassette as a scalable solution—despite...

THE CHALLENGE After decades as the #1 clean beauty haircare brand in the U.S.—with distribution in 30 countries and placement in over 15,000 retailers—few realized Giovanni was also a backstage essential at the Emmys, GRAMMYs, Oscars, and Tonys, earning the...

THE CHALLENGE For this startup that makes an innovativesolar-powered electric vehicle charger, they needed a familiarization campaign. Shortly after being listed on the NASDAQ, potential investors extolled the virtues of the products yet asked, “why haven’t we heard about you?”...

THE CHALLENGE Build the reputation of a female-owned and operated energy company serving the utilities sector. The founder aimed to expand her client roster and grow revenues from the double-digit millions into the triple digits. A rarity in the energy...

THE CHALLENGE TeamSense, a human resources technology acquired by Fortive, entered the market with a mission to solve one of the most complex workforce challenges in America: communicating with large-scale hourly workforces who don’t have company email access. TeamSense needed...

MRS FIELDS COOKIES THE CHALLENGE How to recapture this 25 year old luxury food brand’s top of mind awareness? How could a publicity campaign re-ignite the passion of long time customers and find new ones? STRATEGY In the same way...