Alyson Dutch is a product launch maven, CEO, Brown + Dutch PR, product & press matchmaker, Consumer Product Events and author of two books. I have a pet peeve that is at the crux of being able to sell something (or not). It’s loudly apparent at trade shows. Picture this: You’re walking through a conference, [...]

Alyson Dutch is a product launch maven, CEO, Brown + Dutch PR, product & press matchmaker, Consumer Product Events, and author of two books. In the marketing world, the former silos of earned and paid media have melted into a difficult-to-navigate integrated mash. Yet earned media is still the gold standard of all marketing, providing [...]

Alyson Dutch is a product launch maven, CEO, Brown + Dutch PR, product & press matchmaker, Consumer Product Events, and author of two books. Marketing. Public relations. Influencers. Guerrilla tactics. Social media marketing. What does it all mean, and which businesses should use which tactic? After 30 years of bringing new products to market, I [...]

Many Yiddish terms go hand-in-hand with the goal of marketing your invention In my 30-year career of launching products, chutzpah is the one quality that is mandatory for becoming successful. BY ALYSON DUTCH Yiddish is a rich, joyful language, filled with words that have double and triple meaning. Much of the lexicon is difficult to [...]

Successfully developing a product means knowing your customer If you are going to attempt to compete in a trending sector, you need to think long and hard about how you will differentiate. Get serious and highly creative about this. BY ALYSON DUTCH I once knew an entrepreneur who loved basketball. In his professional life, he [...]

Understand the 2 types and who your customers are in answering this marketing question The two types of influencers are self-created and those whose accomplishments make them influencers. BY ALYSON DUTCH Influencers. It’s a new title, a trendy new career path and something every entrepreneur thinks he or she needs. But unless you are a [...]

Traditional marketing is still the best way to make customers aware of your invention PR is hands-down the most cost-effective traffic generation tool. BY ALYSON DUTCH Every Internet marketer I’ve met is staunchly defensive of direct result marketing methodologies as the only way to sell a product. Yes, more than 60 percent of products can [...]

Even during the worst of times, tenacity (and more) can see entrepreneurs through The pandemic created opportunities for inventor-entrepreneurs Kym Gold and Anthony Peraino, who both showed adaptability. BY ALYSON DUTCH Economic downturns. The pandemic. There will always be reasons we are afraid to go after our dreams. But after working with startups for most [...]

To max out coverage for your invention, understand what PR is—and isn’t Humans are followers. They need to see that someone else is doing or saying something before they notice it—let alone buy it. The press is the same. BY ALYSON DUTCH I can’t tell you how many times our PR company has received calls from [...]

Numerous components go into satisfaction on both sides of the deal involving your invention or product A good publicist will set forth an action plan with a very specific list of tactics upon which both parties agree. BY ALYSON DUTCH Public relations, one of many marketing methodologies a startup can use to launch a product, [...]