by PRontheGO for Medium We asked PR and growth experts to provide our readership of creative founders and tech startup with an overview on the differences between Public Relations and advertising. What is paid vs earned media? What to decide for to reach different business goals? What might be a good mix use [...]
by Alyson Dutch When Googling the term, “elephant hunting,” Zimbabwe, “poaching” and “trophy fees” top the list of searches, but scattered among them are a few quotes from business leaders which allude to an unfortunate syndrome suffered by many an entrepreneur. Like it sounds, elephant hunting is a very rich man’s game, it’s dangerous and [...]
by Alyson Dutch A book about the history of income tax. A love coach. A new shower loofa. Every product and service has a specific time of the year when sales will naturally flourish. When planning your marketing, this “sweet spot” is when you should invest most heavily with time and budget. If publicity is part [...]
by Alyson Dutch I don’t know about you, but I just love Richard Branson. You know, Richard Branson, creator of the Virgin brand? The master of entrepreneurialism? The kid who never finished high school? The man who freaks out his bankers every couple of years when he walks in and says, “Hey guys, I need [...]
by Alyson Dutch Have you ever heard that the definition of “insanity” is doing the same thing over and over again… yet expecting a different result? Last night, I was introduced to a fascinating doctor. He was a “neurological chiropractor.” Over dinner (and a killer bottle of Italian 2004 Cabernet Franc called La Regola!) he [...]