All things considered that involve the structure of your invention’s business Choosing a distribution method for your product is a key operational setup that determines how it is sold. The choice is based on your end customers; where do they buy what you have to sell? BY ALYSON DUTCH In a concept I introduced in [...]
Follow the POM Principle to help overcome the low odds of getting to market Whatever got you to where you are now will not be what’s needed to get you where you want to go. You need the right people, tenacity, and adaptability. BY ALYSON DUTCH Inventing something is just the beginning. Getting your product [...]
Spurred by worries about looking older, Trinidad native hits it big with skin care line Andres Roban noticed wrinkles starting to form on his face. He bought 12 anti-aging products and tried them all, with no results. He dumped them all into a beaker and forgot about it. “A month later, I dipped into the [...]
by Alyson Dutch As crushing as the effects of the Coronavirus have been on our lives and the economy, this experience is creating a whole new world. While some industries have been devastated, others have flourished and yet more will thrive come Q3 and Q4. As the pandemic began to play out in the [...]
Trademarked production process encourages reading, writing for at-risk kids Accomplished TV veterans Terry Thoren and Ryan Cannon are using their talents to turn the magic of animation into a powerful EdTech tool. Governors, educators and STEM centers throughout the United States are jostling to find funds to get Wonder Media Story Maker® into their schools. [...]
by PRontheGO for Medium We asked PR and growth experts to provide our readership of creative founders and tech startup with an overview on the differences between Public Relations and advertising. What is paid vs earned media? What to decide for to reach different business goals? What might be a good mix use [...]
by Alyson Dutch When Googling the term, “elephant hunting,” Zimbabwe, “poaching” and “trophy fees” top the list of searches, but scattered among them are a few quotes from business leaders which allude to an unfortunate syndrome suffered by many an entrepreneur. Like it sounds, elephant hunting is a very rich man’s game, it’s dangerous and [...]
by Alyson Dutch A book about the history of income tax. A love coach. A new shower loofa. Every product and service has a specific time of the year when sales will naturally flourish. When planning your marketing, this “sweet spot” is when you should invest most heavily with time and budget. If publicity is part [...]
by Alyson Dutch I don’t know about you, but I just love Richard Branson. You know, Richard Branson, creator of the Virgin brand? The master of entrepreneurialism? The kid who never finished high school? The man who freaks out his bankers every couple of years when he walks in and says, “Hey guys, I need [...]
by Alyson Dutch Have you ever heard that the definition of “insanity” is doing the same thing over and over again… yet expecting a different result? Last night, I was introduced to a fascinating doctor. He was a “neurological chiropractor.” Over dinner (and a killer bottle of Italian 2004 Cabernet Franc called La Regola!) he [...]