Ektio Basketball Shoes
Challenge: Launch, from scratch, a basketball shoe that prevents ankle sprains with a very limited budget, no ability to attach an NBA endorsement, zero retail distribution…
Mrs. Fields Cookies
Challenge: How to recapture this 25 year old luxury food brand’s top of mind awareness? How could a publicity campaign re-ignite the passion of long time customers and find new ones?
Challenge: The entreprenurial brainchild of two of Seagram’s most venerable executives , who were also responsible for the wildly successful Captain Morgan and Patron brands…
Challenge: Be the first to proactively market thinkproducts (www.thinkproducts.com), an established 13 year old, $20 million a year company with retail presence in the country’s major grocery…
Green Tea Terrace
Challenge: To launch a totally new retail concept in the U.S. that offers lattes and mochas made from green tea. The Westwood, Los Angeles store was one of thirty scheduled to open…
Cuvee M Wine
Challenge: Launch a new, modern and contemporary sparkling wine to the most unlikely and non traditional customer for this kind of product – nightclub-going, BMW-driving, 25-45-year olds.
The Kayak of Beauty Brands for Chinese Americans, Dealmoon.com was looking for an introduction to American tastemakers. The largest online coupon purveyor of brands like La Mer, Lancôme, La Prairie to Marc Jacobs Beauty,…
Beau Brummel Men’s Skincare
Beau Brummel Men’s Skincare line needed to get in front of the most important beauty editors to introduce their dandy-inspired, charcoal-infused cleansers, artisanal creams and badger bristle shaving brushes.
ViSalus, the wildly successful Body by Vi 90-day health transformation company, for whom we engineered a Guinness World Record-making simultaneous flash mob in 300 cities.