Case Studies 2017-08-14T15:23:02+00:00

Ektio Basketball Shoes

Challenge: Launch, from scratch, a basketball shoe that prevents ankle sprains with a very limited budget, no ability to attach an NBA endorsement, zero retail distribution…

learn more

Mrs. Fields Cookies

Challenge: How to recapture this 25 year old luxury food brand’s top of mind awareness? How could a publicity campaign re-ignite the passion of long time customers and find new ones?

learn more

Redcliff Liqueur

Challenge: The entreprenurial brainchild of two of Seagram’s most venerable executives , who were also responsible for the wildly successful Captain Morgan and Patron brands…

learn more

Think Products

Challenge: Be the first to proactively market thinkproducts (www.thinkproducts.com), an established 13 year old, $20 million a year company with retail presence in the country’s major grocery…

learn more

Green Tea Terrace

Challenge: To launch a totally new retail concept in the U.S. that offers lattes and mochas made from green tea. The Westwood, Los Angeles store was one of thirty scheduled to open…

learn more

Cuvee M Wine

Challenge: Launch a new, modern and contemporary sparkling wine to the most unlikely and non traditional customer for this kind of product – nightclub-going, BMW-driving, 25-45-year olds.

learn more

Dealmoon.com

The Kayak of Beauty Brands for Chinese Americans, Dealmoon.com was looking for an introduction to American tastemakers. The largest online coupon purveyor of brands like La Mer, Lancôme, La Prairie to Marc Jacobs Beauty,…

learn more

Beau Brummel Men’s Skincare

Beau Brummel Men’s Skincare line needed to get in front of the most important beauty editors to introduce their dandy-inspired, charcoal-infused cleansers, artisanal creams and badger bristle shaving brushes.

learn more

ViSalus

ViSalus, the wildly successful Body by Vi 90-day health transformation company, for whom we engineered a Guinness World Record-making simultaneous flash mob in 300 cities.

learn more