Since 1996, we have been the engineers, creative mind and rocket engine behind bras that eliminate back fat to sneakers that stop ankle sprains; even breast feeding pillows created by an unlikely single straight guy (which sold $1M in the first year).
Whereas advertising is “paid media,” meaning companies pay for space or time to display a message. PR and PR Marketing emphasizes storytelling to build relationships with the public while fostering genuine connections. This can come in many forms, rooted in third-party validation.
A great publicist is not the one with the biggest media list.
It is the one standing next to you when the camera turns on. A look at how Alyson Dutch takes care of her clients, and what nearly 40 years has taught her about the job.
