Our highly customized approach drives compelling narratives that resonate with target audiences, builds brand credibility, and shapes consumer perception.
Good branding is brain science: aligned positioning, messaging and packaging, triggers consumer recognition, driving awareness, trust, and adoption – it’s called “frequency illusion.”
Marketing is a deep dive into your consumer’s psyche. Do you truly understand what makes your customer say yes—before your competitor does? We will show you the way.
Media coverage is the ultimate consumer trust magnet—more powerful than ads and influencers. Few master this art, but we deliver 4+ trusted placements monthly to your (very specific) audience.
Brown + Dutch was founded in 1996 when Alyson Dutch and her chocolate Labrador Rocky Brown found
themselves starting a PR agency, quite by accident. She serves at the helm of Brown + Dutch,
personally involved in all projects, while her team executes on her strategies and tactics.
For 30 years, Dutch has worked with major brands from Swatch to ThinkThin nutrition, AOL, Mrs. Fields,
Perrier Jouet, to international brands like Miss Universe, Paramount and Sun City, South Africa. She’s
been a publicist in legendary PR agencies like Baker, Winokur, Ryder and Rogers & Cowan. She also spent
years inside PR departments for companies like Madison Square Garden and Landmark Theatre Corporation.
Each of our campaigns are based on the only thing that matters to build a business: your customer. We
painstakingly engineer customized marketing that appeals to that consumer (and better yet, inspires them
to pull out their credit card immediately). We treat each of our clients babies as if they were our own. What’s
in it for you? How does a 156,000% returns on investment sound?
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Brown & Dutch is the parent company to [www.consumerproductevents.com] Consumer Product Events, a
matchmaker for products and press.
Alyson Dutch, CEO / Founder
by Alyson Dutch
Marketing. Sales. PR. Influencers. Guerilla tactics. Social media marketing. What does it all mean and which businesses should use which tactic?
by Alyson Dutch
Inventing somethng is just the beginning. Getting your product to market, building operational systems and finding customers who will consistently buy your product is what needs to happen next.
by Alyson Dutch
How Smart Brands Are Merging Influencer Marketing With Traditional Public Relations
by Alyson Dutch
For publicists who do PR for products, this world has changed radically and now requires understanding of how affiliate marketing works.
