The Approach: Our three-pronged strategy included the targeting of their core customers in the government,
fleet and municipal sectors, for which we earned media placements in those industry trades. To pressure those
entities to purchase the infrastructure, we created publicity and programs that inspired consumers to demand that
they too could drive their EV’s on sunshine. Our tactics included the development of an online “I Want to Drive
on Sunshine” petition that could be used by the sales team to sway potential customers to purchase products
demanded by their citizens. We created an on-unit QR-coded sign where EV drivers could snap a photo of
themselves “making history” by charging their car on sunshine and sharing it with the like-minded individuals on
Facebook. Another business development effort included the creation of a social media rally cry where EV drivers
could demand #FreeFuelForAll, found in EV groups on Facebook and LinkedIn. We also employed a byline and
op-ed effort to provide original articles for the New York Times and the California League of Cities, a group of
municipal decision makers, all potential customers for Envision. To cement credibility, we nominated Envision for
awards that ranged from the Ernst & Young Entrepreneur of the Year Award to the United Nations Global Climate
Actions Award. When the pandemic hit, we pivoted by encouraging the company to utilize its network of existing
clients to offer to move their units to hospitals that needed to power parking lot overflow expansions.
Results – During a 6-month period, Forbes wrote about Envision three times, and were featured in both Bloomberg
and Reuters twice. Trade publications whose opinions sway Envision’s target verticals such as Renewable Energy
Magazine reported more than six times. Green sector gurus not only reported but recommended Envision’s products
to municipality consortiums in major markets. WebMD and Reuters reported. The auto aficionado world embraced
news of a solar-powered EV charger with stories in Car + Driver and Motor Trend. The COVID-mobile power
network concept resulted in the City of Oakland moving their unit to power COVID test centers, 3 TV reports and
another Reuters story. The CEO of the company was featured on the cover of Inventor’s Digest magazine in the
Huffington Post’s, Thrive Global, on Medium.com and profiled in CEO World. In total, 86 earned media placements
ccurred in only 6 months, which amounted to a $2.2M advertising equivalency. The campaign reached 625M
hyper-targeted potential customers and users with a whopping 5585% return on investment.