Alyson Dutch | CEO & PR Maven
Alyson Dutch has spent nearly 40 years answering one question: How do you inspire demand for something the world doesn't yet understand? Her expertise spans public relations, affiliate PR, thought leadership, product and service marketing, advertising, and crisis management. She has worked in cities from Bangkok to Johannesburg and Wichita to New York, managing media, global events, visionaries, cultural icons, and breakthrough product launches.
Known for shaping perception, some of her work has influenced history, while much of it drives measurable consumer behavior today. Her ability to translate complex ideas into irresistible stories has generated ROIs ranging from 350% to more than 156,000% for every client she has represented—an uncommon distinction in the public relations industry.
As founder of Brown + Dutch Public Relations, Alyson has launched innovations across virtually every consumer product category—from food, beverages, personal care, wellness, beauty, apparel, and pet products to B2B technologies, and sustainable clean energy.
Some of her career highlights include:
- Repositioned thinkThin ahead of its $217 million acquisition.
- Launched the "Starbucks of Green Tea" for Tokyo Coca-Cola.
- Handled U.S. publicity for Sun City, South Africa, during the fall of apartheid.
- Translated and launched a licensed Barbie fashion line for real women.
- Selected by Swatch to introduce its first digital ski timing technology to the market, leveraging a team of the world’s top extreme athletes.
- Helped the co-founder of True Religion Jeans launch a million-dollar luxury home furnishings brand.
Throughout her career, Alyson has worked alongside many of the world's original influencers, including The Beach Boys, Shaquille O'Neal, Kelly Slater, Elton John, and organizations such as the American Red Cross, Leukemia & Lymphoma Society, Susan G. Komen, Caltrans, the USDA, and the FDA.
Early in her career, she led publicity for the Miss Universe, Miss USA, and Miss Teen USA Pageants around the world and participated in one of television's historic milestones—the first time animation was integrated into a primetime network broadcast.
After launching more than 10,000 products and witnessing the collapse of traditional earned media, Alyson pioneered affiliate public relations, founded the à la carte PR platform Consumer Product Events, and authored The P.O.M. Principle and The PR Handbook for Entrepreneurs.
Beyond her career, Alyson volunteered for 23 years as an Emergency Medical Technician with the National Ski Patrol and considers one of her proudest accomplishments being "Mom" to a former foster youth through the Big Brothers Big Sisters program. She is passionate about helping women entrepreneurs as a member of the Women's Business Enterprise National Council (WBENC) and serves on the Executive Board of the National Association of Women Business Owners – California. When she's not building brands, you'll find her outdoors—whether skiing a Black Diamond run, riding mountain and road bikes, or meditating in the mountains outside Mumbai.
Trinity Ondek | Senior Marketing & Sales Director
San Diego native Trinity has long had a special interest and love for marketing and communications. With a strong creative side and passion for the visual arts, she has created and executed marketing campaigns over various channels and platforms. Her background in sales and marketing, public relations, and entrepreneurial leadership has granted her keen insight into the nuances and tactics required for ongoing generational shifts.
Haley Plum | Director Business Development
Haley is a sales professional who graduated from the University of Central Florida with a bachelor’s degree in Human Communication and a minor in Hospitality Management. After finishing her studies, she pursued a career in sales and gained significant experience in Public Relations, SaaS, B2B, and B2C sales tools. She has seamlessly transferred these skills to her current role as the Director of Business Development with Consumer Product Events.
Damian Qualter l Infusionsoft Certified Partner
TIPS FROM THE TOP
Alyson Dutch, CEO / Founder
by Alyson Dutch
Demystifying Marketing
Marketing. Sales. PR. Influencers. Guerilla tactics. Social media marketing. What does it all mean and which businesses should use which tactic?
by Alyson Dutch
The True Art of Marketing
Inventing somethng is just the beginning. Getting your product to market, building operational systems and finding customers who will consistently buy your product is what needs to happen next.
by Alyson Dutch
Do Influencers Fit for You?
How Smart Brands Are Merging Influencer Marketing With Traditional Public Relations
by Alyson Dutch
Affiliate Marketing for PR Pros
For publicists who do PR for products, this world has changed radically and now requires understanding of how affiliate marketing works.
