CHALLENGE
TeamSense, a human resources technology acquired by Fortive,
entered the market with a mission to solve one of the most complex
workforce challenges in America: communicating with large-scale
hourly workforces who don’t have company email access. TeamSense
needed to quickly prove its value within the Fortive portfolio by scaling
adoption among America’s largest employers. The challenge intensified
during the 2020 COVID-19 pandemic, when manufacturing lines
fluctuated daily and absenteeism surged. HR leaders managing
workforces of 1,000 to 20,000 employees struggled to relay shift
changes, updates, and benefits to hourly workers who often lacked
transportation, access to HR offices, or traditional corporate systems.
Reaching this audience felt like “herding cats”—yet solving it was
mission-critical to operations, morale, and profitability
STRATEGY
The Approach and Results – Brown & Dutch positioned TeamSense not as another HR tool, but as a mobile-first
solution that empowered hourly workers by giving them direct access to their employment records, schedules,
and HR communications through their phones—eliminating friction for both employees and employers. We
developed a comprehensive PR and thought leadership strategy that educated the public, HR leaders, and
enterprise decision-makers on how mobile communication could transform frontline workforce management and
improve business outcomes.Our work secured top-tier coverage and visibility across the HR and business
ecosystem, including speaking opportunities with The Society for Human Resource Management (SHRM), HR
Tech Series, BenefitsPro, IndustryWeek, Human Capital Magazine, MarketWatch, and The Associated Press.
The campaign generated 11.1 million media impressions, 1,231 articles, two major HR industry awards (HR Tech
Award and The Association for Talent Development Award), and delivered a 3,825% return on investment. Business
impact followed: TeamSense helped reduce absenteeism by 39%, cut labor costs by $2.6 million for HelloFresh,
and improved engagement and retention by 17% across other enterprise clients—cementing its value to Fortive
and accelerating adoption among America’s largest manufacturers and attracting some of the nation’s largest
manufacturers as to use the tool —including Whirlpool, Unilever, Kraft, Emerson, and DHL as new customers.
