The Kayak of Beauty Brands for Chinese Americans, Dealmoon.com was looking for an introduction to American tastemakers. The largest online coupon purveyor of brands like La Mer, Lancôme, La Prairie to Marc Jacobs Beauty, Kate Somerville and retailers from Neiman Marcus to Sephora, developed a glossy introduction that would appeal to U.S. beauty arbiters. Highlights of the campaign included a trip to New York City to meet all the beauty editors from InStyle to Allure and media training on how to pitch to them. We also connected them to the board of directors on the board of Cosmetic Executive Women and booked the CMO to speak at events such as Luxury Interactive. Spent $90,000, Exposed to 135,373,848 through publicity. Gained 194 articles.